Movember x NRL

Movember and the NRL teamed up to tackle one of the most important conversations in men’s health: mental wellbeing.
We were brought on board to shoot a social media campaign that strips away the tough-guy stereotypes and gets real
about fatherhood, mental health, and what it actually means to be a “good bloke” in today’s world.

The goal was to create authentic, highly relatable content that resonates with footy fans and everyday Aussie men.
Through candid conversations, we captured the real challenges and triumphs of navigating fatherhood while prioritizing
mental health. The resulting campaign encourages open dialogue and reminds men that checking in on your mates—and yourself—is the true mark of a good bloke.