Editorial Glamour on a Deadline: The Simone Holtznagel Merivale Gala Shoot

Not all of our work is video. Ahead of the 2026 Merivale Awards Gala, Australian model Simone Holtznagel needed an editorial-style photoshoot to capture her red-carpet look — and Cass Brothers Productions was engaged to deliver both behind-the-scenes video and a full stills package.

The brief

Produce premium, fashion-forward stills and BTS footage in the hours before the ceremony, elevating a classic “getting ready” shoot into something polished enough for a personal brand and social channels — under a genuinely tight turnaround.

The shoot

A single-location shoot delivering one BTS video and ten final stills, built around sleek lighting and dynamic composition rather than a long production schedule. The images needed to be ready for release essentially the same evening.

Why this kind of shoot is its own discipline

Editorial and personal-brand photography lives or dies on turnaround as much as image quality — there’s no value in a beautiful gallery that lands a week too late. It’s the same production instinct we bring to any time-sensitive shoot, whether it’s a red carpet, a launch, or a campaign with a hard deadline.

Get in touch if you need photography or BTS content delivered fast.

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