This collaborative project brought together HelloFresh and Kool Beanz Academy for a high-energy,
educational event featuring John Pearce (The Wiggle). Focused on the core mission of fostering
healthier habits and environmental stewardship, the campaign highlighted the importance of clean,
sustainable eating for the next generation.
The event moved beyond traditional lectures, opting for an interactive, “learning through play” approach.
The content produced for this partnership captures the joy of these “lightbulb moments”—where healthy
choices become a shared family adventure rather than a chore. The final assets showcase a blend of practical,
actionable advice and genuine, wholesome interaction, positioning both brands as leaders in building a healthier,
more sustainable future for Australian families.
All assets.
